Post by account_disabled on Dec 19, 2023 23:50:47 GMT -4
Expensive so when you have to be present on all continents and in 15/20/30 countries… In this regard, we note that the international targets are not the same for all schools: each school targets its area. And this presence sometimes reveals some surprises. Skema, for example, has campuses (outside France): in South Africa, Brazil, China and the USA. However, the traffic on the international site comes mainly from the United States (1 campus), India (no campus), France and very little from South Africa (even though the school has 1 campus).
Choosing domains for school websites Some schools have also chosen Email Data to have a domain for France and a domain for international for example). The main consequence is that it is then necessary to manage 2 domains, that is to say: 2 hosting, 2 contents, 2 referencing…. Others have a global domain with subdomains, which seems much more streamlined and efficient. Acquisition of traffic from business schools in France Ecole Share of direct traffic Share of branded traffic Part du trafic Social media These figures should be taken with a little perspective.
A long and more detailed audit would need to be carried out to refine the figures. Indeed, for example: esc Reims / esc Rouen are not taken into account in Neoma's branded traffic; the same with IEP for Sciences Po or the different names of Grenoble EM: gem or Grenoble business school… In terms of branded traffic we are therefore below reality. These figures reflect the findings presented previously: Internet users who come to a school's website are at the end of their Internet journey. They have selected the one or a few schools that meet their needs and come to find more information or download a brochure or fill out a form.
Choosing domains for school websites Some schools have also chosen Email Data to have a domain for France and a domain for international for example). The main consequence is that it is then necessary to manage 2 domains, that is to say: 2 hosting, 2 contents, 2 referencing…. Others have a global domain with subdomains, which seems much more streamlined and efficient. Acquisition of traffic from business schools in France Ecole Share of direct traffic Share of branded traffic Part du trafic Social media These figures should be taken with a little perspective.
A long and more detailed audit would need to be carried out to refine the figures. Indeed, for example: esc Reims / esc Rouen are not taken into account in Neoma's branded traffic; the same with IEP for Sciences Po or the different names of Grenoble EM: gem or Grenoble business school… In terms of branded traffic we are therefore below reality. These figures reflect the findings presented previously: Internet users who come to a school's website are at the end of their Internet journey. They have selected the one or a few schools that meet their needs and come to find more information or download a brochure or fill out a form.