Post by account_disabled on Jan 23, 2024 1:00:09 GMT -4
According to the experience of the author of the article, correct setup of campaigns affects the overall result by only 30-40%. But this is already a lot if you approach the process wisely. Yana Lyashenko, Google logistics specialist at the AdwService agency, tells how to do this . Read how to set up a Google smart shopping campaign for an online store. How to set target profitability, in what amount it should be done, what budgets to set initially and to what level to increase them later.
Reading Fax Lists time 20 minutes Initial check before setting up a campaign Creating a Smart Google Shopping Campaign Setting a Budget Target ROI The nuances of launching Google Smart Shopping campaigns Optimal budget for automatic strategies Selection of products into a group Adding Images Adding products to a smart campaign Smart campaign retraining Budget safety margin Developments after the launch of a smart campaign Algorithm for working with smart display campaigns Why it’s not always possible to achieve a low cost per click Final Settings Yana Lyashenko Yana Lyashenko, Google logistics specialist at Internet marketing agency AdwService Initial check before setting up a campaign Before setting up any campaign, we check two important points.
If you have conversions that record value or revenue, check “Tools”, “Conversions”. You must have a Google conversion tag set up that captures the value or transactions you are importing from Google Analytics. Be sure to check the Merchant Center connection with your current Google Ads advertising account. Creating a Smart Google Shopping Campaign The process of creating a Google Shopping Advertising campaign is not particularly remarkable, so I will not dwell on it in detail.
Reading Fax Lists time 20 minutes Initial check before setting up a campaign Creating a Smart Google Shopping Campaign Setting a Budget Target ROI The nuances of launching Google Smart Shopping campaigns Optimal budget for automatic strategies Selection of products into a group Adding Images Adding products to a smart campaign Smart campaign retraining Budget safety margin Developments after the launch of a smart campaign Algorithm for working with smart display campaigns Why it’s not always possible to achieve a low cost per click Final Settings Yana Lyashenko Yana Lyashenko, Google logistics specialist at Internet marketing agency AdwService Initial check before setting up a campaign Before setting up any campaign, we check two important points.
If you have conversions that record value or revenue, check “Tools”, “Conversions”. You must have a Google conversion tag set up that captures the value or transactions you are importing from Google Analytics. Be sure to check the Merchant Center connection with your current Google Ads advertising account. Creating a Smart Google Shopping Campaign The process of creating a Google Shopping Advertising campaign is not particularly remarkable, so I will not dwell on it in detail.