Post by sakibkhan50 on Feb 26, 2024 23:43:02 GMT -4
When we talk about "community", we refer to groups of people who share passions and interests, from which conversations and interactions then arise. But what does it mean to create Community-Centric content? Within the article we will explore this type of approach to content creation, which is better explored in the "Content Strategy" course present in our AcadeME , and which you can find at the end of the article. Let's go Community-centric paradigm: what is it Developing a community-centric approach within your social strategy means paying attention to the people we want to address and creating content that is tailored exactly to them . And about their conversations. In this way, we will identify the topics the community talks about, with the aim of developing content that solves their problems and pain points . Compared to the traditional creation approach, called Traffic Centric, the topic - therefore the content that will be created - does not represent the first phase of the creation process, but the last. If in the first approach, in fact, one searches for a topic and then creates content starting from it, in the community-centric paradigm the phases are reversed. We therefore start from our target which will have priority and which will be studied and analyzed with the aim of creating content of interest to them, from which to extrapolate topics. But what are the advantages and risks of this approach? Benefits and risks The community-centric paradigm presents advantages, but also risks to evaluate, for a brand that chooses to use it. Let's see which ones.
Advantages Among the advantages, we can mention: Horizontality : An approach of this type allows the brand that uses it to get closer to people, placing itself on a more horizontal plane compared to them. Thus, that brand fits into a macro-conversation that is already taking place, managing to put people on the same level . And in this way it will be more humanized. Relevance : With a community-centric paradigm, in addition to creating useful content, a brand also manages to be relevant over time, becoming a point of reference for its community. In fact, actively listening to your audience allows you to resist changes in context, understanding and analyzing how the target's interests and questions change without losing sight of them. This can help you stay relevant by keeping up with what the community is looking for and wanting. Proximity : Dialogue through community-centric content allows a brand to get closer to people, thus generating trust. This leads to longer-lasting and meaningful relationships. Risks However, this approach can also present a great risk, namely: Loss of identity : by inserting itself into conversations between users, a brand could find itself faced with this risk since it will develop content while maintaining a focus on the target and not on its own identity. If you use a community-centric approach, it is extremely important to always take your values into account, so that you position yourself in your own way in relation to community conversations. Before publishing any type of content, it can be useful to ask yourself: “Is it in line with the strategy?” Answering this question will allow you to understand if the content in question is in line with your values and will be able to best convey your identity and the message you want to convey. How to exploit the Community-centric paradigm? After having analyzed what the community-centric paradigm is and what its strengths and weaknesses are, it is important to understand how to exploit this Ecuador Mobile Number List approach on a practical level. One of the main activities you can do is Social Listening . Social Listening in the community-centric approach It's about "listening" to what is said within the communities, so as to create content that is in step with the expectations, fears and reflections of our target. But how to do Social Listening? There are two modes: In-platform mode , i.e. taking into consideration the destination platform of the contents. Out-of-platform mode , which concerns the use of tools and instruments external to the platform.
In the first case, it may be useful to analyze the topics covered by your competitors, so as to have an overview of their best and worst contents and understand what may be of most interest to a common target. Or again, analyze the hashtags and comments sections, where people express thoughts and expressions that can be useful for our strategy. In the second case, however, some useful tools such as Answer The Public and Alsoasked come in to support Social Listening , but also more generic tools, such as reviews and FAQs. Reviews are comments left by people about certain products , and which represent an excellent way to find out their opinions and ideas. FAQs are frequently asked questions , i.e. questions often asked , through which people express doubts From here you can get ideas to understand how to resolve those doubts through our contents. The AcadeME “Content Strategy” course In conclusion, we can say that a Community-centric paradigm helps to create content that takes into account the opinions, doubts and questions of our target audience, so that we can "listen" to them and satisfy them through what we can offer them. And as anticipated, if the topic has intrigued you and you want to delve deeper into it, here is the CONTENT STRATEGY COURSE from our AcadeME, where you can discover more about this approach to content creation and others. Thank you and happy training
Advantages Among the advantages, we can mention: Horizontality : An approach of this type allows the brand that uses it to get closer to people, placing itself on a more horizontal plane compared to them. Thus, that brand fits into a macro-conversation that is already taking place, managing to put people on the same level . And in this way it will be more humanized. Relevance : With a community-centric paradigm, in addition to creating useful content, a brand also manages to be relevant over time, becoming a point of reference for its community. In fact, actively listening to your audience allows you to resist changes in context, understanding and analyzing how the target's interests and questions change without losing sight of them. This can help you stay relevant by keeping up with what the community is looking for and wanting. Proximity : Dialogue through community-centric content allows a brand to get closer to people, thus generating trust. This leads to longer-lasting and meaningful relationships. Risks However, this approach can also present a great risk, namely: Loss of identity : by inserting itself into conversations between users, a brand could find itself faced with this risk since it will develop content while maintaining a focus on the target and not on its own identity. If you use a community-centric approach, it is extremely important to always take your values into account, so that you position yourself in your own way in relation to community conversations. Before publishing any type of content, it can be useful to ask yourself: “Is it in line with the strategy?” Answering this question will allow you to understand if the content in question is in line with your values and will be able to best convey your identity and the message you want to convey. How to exploit the Community-centric paradigm? After having analyzed what the community-centric paradigm is and what its strengths and weaknesses are, it is important to understand how to exploit this Ecuador Mobile Number List approach on a practical level. One of the main activities you can do is Social Listening . Social Listening in the community-centric approach It's about "listening" to what is said within the communities, so as to create content that is in step with the expectations, fears and reflections of our target. But how to do Social Listening? There are two modes: In-platform mode , i.e. taking into consideration the destination platform of the contents. Out-of-platform mode , which concerns the use of tools and instruments external to the platform.
In the first case, it may be useful to analyze the topics covered by your competitors, so as to have an overview of their best and worst contents and understand what may be of most interest to a common target. Or again, analyze the hashtags and comments sections, where people express thoughts and expressions that can be useful for our strategy. In the second case, however, some useful tools such as Answer The Public and Alsoasked come in to support Social Listening , but also more generic tools, such as reviews and FAQs. Reviews are comments left by people about certain products , and which represent an excellent way to find out their opinions and ideas. FAQs are frequently asked questions , i.e. questions often asked , through which people express doubts From here you can get ideas to understand how to resolve those doubts through our contents. The AcadeME “Content Strategy” course In conclusion, we can say that a Community-centric paradigm helps to create content that takes into account the opinions, doubts and questions of our target audience, so that we can "listen" to them and satisfy them through what we can offer them. And as anticipated, if the topic has intrigued you and you want to delve deeper into it, here is the CONTENT STRATEGY COURSE from our AcadeME, where you can discover more about this approach to content creation and others. Thank you and happy training