Post by account_disabled on Nov 23, 2023 2:56:28 GMT -4
In the previous article we analyzed the content management of your company page and some types of posts. Let's now see what they are and how to make the most of two other Facebook tools: events and groups . Events If your business regularly organizes or participates in events , this tool will help you turn your online community into an offline one . Pay attention to all the details: cover, photos, texts . Create fun details , which would push yourself to participate. Use keywords , #hashtags , @mentions to add useful information to the public and to better understand what it is about. You can make your event even more exclusive by allowing the purchase of tickets , from the link of an external site, or directly on the Facebook platform.
Don't forget to promote the event, both inside and outside the company Phone Number List page, you will be able to show it to as many people as possible, even those you never thought you would reach. You will need to grab users' attention at any time - before, after and during the event - to encourage them to participate, share and return: BEFORE the start you will be able to publish images and videos capable of arousing curiosity and interest ; DURING the event he posts live stories and videos to show those who aren't there what they're missing ; AFTER the event, there must be photos and videos that encourage the user to return and participate in the next occasion . As with posts, for this type of content you will also be able to analyze the statistical data to better understand their performance.
Analyzing data on participants will allow you to achieve targeted and more correct targeting the next time. Analyzing the progress of your event will help you understand what went wrong and what worked, what to propose again and what to forget. Facebook Groups Next to your company page you can create one or more groups . But what are they? Users have profiles, companies have pages, groups are spaces that encourage meetings between people and companies . The groups you create can be linked to your business page, encouraging users who already follow your business to sign up and get to know you better. Groups should not be used to advertise your business. They are spaces in which to give advice to users, offering them something useful that they may be interested in.
Don't forget to promote the event, both inside and outside the company Phone Number List page, you will be able to show it to as many people as possible, even those you never thought you would reach. You will need to grab users' attention at any time - before, after and during the event - to encourage them to participate, share and return: BEFORE the start you will be able to publish images and videos capable of arousing curiosity and interest ; DURING the event he posts live stories and videos to show those who aren't there what they're missing ; AFTER the event, there must be photos and videos that encourage the user to return and participate in the next occasion . As with posts, for this type of content you will also be able to analyze the statistical data to better understand their performance.
Analyzing data on participants will allow you to achieve targeted and more correct targeting the next time. Analyzing the progress of your event will help you understand what went wrong and what worked, what to propose again and what to forget. Facebook Groups Next to your company page you can create one or more groups . But what are they? Users have profiles, companies have pages, groups are spaces that encourage meetings between people and companies . The groups you create can be linked to your business page, encouraging users who already follow your business to sign up and get to know you better. Groups should not be used to advertise your business. They are spaces in which to give advice to users, offering them something useful that they may be interested in.